Invest
Early positions in promising companies that will improve and advance parking and mobility, with founders we stay close to.
- Airport access and transportation
- Parking technology and platforms
- Select consumer ventures
Parking & Mobility Investment · Since 2002
Decades in parking. Patient capital for what moves next.
Park Equity invests in, owns and advises companies that improve the parking and mobility industry, and we back the people who build them.
DecadesIn parking, since 1976
40yrsHolding Pi Alley Garage, Boston
9Portfolio holdings and ventures
NPAPast President and Chairman
Our Philosophy
Built by operators.
We have run garages, built a public parking company and led the industry's national association. That experience shapes every investment we make.
Great parking and mobility businesses are built on operating discipline, strong relationships and trust. Park Equity brings capital and counsel informed by decades in the business, and we stay for the long run.
Experience
Operators first
We ran a public parking company and still own garages. We understand the business from the gate arm up.
Patience
Long horizons
Some of our holdings go back four decades. We invest for the long term and stay engaged.
People
People before deals
We back founders and leaders we believe in, then give them access to everything we know.
What We Do
Three ways we partner
Capital, ownership and counsel from people who have run parking businesses at every scale.
Own & Operate
Long held interests in parking properties and operators in Boston and the New York and New Jersey metro.
- Pi Alley Garage, Boston
- Welcome Parking, NY and NJ
- Owner and operator partnerships
Advise
Discreet, senior counsel for investors, owners and developers, grounded in decades of industry practice.
- Strategic planning
- Executive coaching
- Management consulting
What if the garage was the front door to the city?
Pi Alley Garage has served Downtown Crossing since 1969 and has been part of our portfolio since 1986. Prepaid reservations, protected parking and EV charging make it the place visitors meet before a night in Boston.
What if getting to the airport was simple?
Noson was founded to provide simple, cost effective airport transportation access across North America. Its OnAir brand is a leader in its field, and our principal is Chairman and Co-Founder.
What if the next generation of leaders had a seat at the table?
We sponsor the National Parking Association 40 Under 40 and convene the Park Equity Advisory Board, where current and future business leaders work side by side.
Making the world better than I found it.Brett Harwood, Founder, Principal and Philanthropist. His life's mission is to leave the world better than we found it.
Portfolio
Holdings and venture investments
Operating parking businesses we have held for decades, alongside venture positions with founders we believe in.
Noson / OnAir Parking
Simple, cost effective airport transportation access across North America.
Since 2016 · Led by Pat MurrayWelcome Parking
Parking management for property owners across New York and New Jersey, built on 60 years of owning and operating.
Since 2006Pi Alley Garage
Downtown Crossing, Boston. Prepaid reservations, protected parking and EV charging.
Since 1986CarPark Holdings
Parking operator led by Jeff Wolfe, former Chairman of the National Parking Association.
Led by Jeff WolfeLeafLink
Wholesale commerce platform giving brands and retailers a B2B marketplace, payments and operations tools.
Led by Ryan SmithCirca / Victor
Venture investment alongside founder Tyler Arnold.
Led by Tyler ArnoldSubject to Change Wine Co.
California natural wine producer.
Led by Alex PomerantzLeDaveed
Venture investment alongside founder Andy Dale.
Led by Andy DaleCrane & Lion
Venture investment alongside founder John Udelson.
Led by John Udelson
Track Record
Decades of building in parking
The experience behind Park Equity, from running a public parking company to chairing the industry's national association.
- 2021to 2025
Operator and Advisor, Assembly Ventures
Supported a Detroit and Berlin firm that invests in the entrepreneurs and mobility companies moving the Western world.
- 2016
Chairman and Co-Founder, Noson / OnAir Parking
Airport transportation access across North America.
- 2006
Chairman, Welcome Parking
Parking management for owners across the New York and New Jersey metro.
- 2002
Founded Park Equity LLC
Established to invest in and hold interests across parking and advisory portfolios.
- 1997to 1999
Executive Vice President, Central Parking System
Senior leadership following the Square Industries merger.
- 1994to 1998
President and Chairman, National Parking Association
Led the industry's national trade association in Washington, DC.
- 1986
Partner, Pi Alley Garage
Acquired an interest in the Downtown Crossing garage at 275 Washington Street, Boston, still held today.
- 1976to 1997
President, Square Industries
Led a publicly traded Northeastern US and Canadian parking company that grew 20% a year during his tenure, through its 1997 merger with Central Parking System.
Leadership
The people behind Park Equity
Based in the New York City metropolitan area, working with owners, operators and founders across North America.
Brett Harwood
Founder, Principal and Philanthropist
Brett founded Park Equity in 2002 after more than 25 years leading parking businesses, including two decades as President of Square Industries and terms as President and Chairman of the National Parking Association. He is Chairman and Co-Founder of Noson and OnAir Parking, Chairman of Welcome Parking and a longtime partner in Pi Alley Garage.
Brett is a dedicated philanthropist, and his life's mission is to leave the world better than we found it. A former Trustee of Franklin & Marshall College, he also served as Chairman and Trustee of Liberty Healthcare System.
Square IndustriesNational Parking AssociationCentral Parking SystemFranklin & Marshall
Shawn Harwood
Managing Partner
Shawn is CEO of Square Parking and a fourth generation leader in the parking industry. He joined Park Equity in 2021, after serving as Director of Development for Square Parking, Pi Alley Garage and Welcome Parking, and as Senior Operations Manager at SP+.
An NPA 40 Under 40 honoree and an active voice with the National Parking Association and IPMI, Shawn brings hands on operating experience across office, residential, hospital, hotel, stadium and garage environments.
Square ParkingSP+NPA 40 Under 40IPMI
Joe Suri
Executive Advisor
Joe brings a long career in parking and mobility to Park Equity's portfolio and advisory work. He is Director of Business Development at Square Parking, previously worked at SKIDATA and founded NextGen Mobility Reps.
Joe is also Co-Founder of ClearPath USA, an EdTech company that helps international students navigate life in the United States. He holds a degree in Business Entrepreneurship and Business Administration from Boise State University.
Square ParkingSKIDATANextGen Mobility RepsClearPath USA
Philanthropy & Advisory Board
Growing the leaders who come next
Philanthropy is at the heart of Park Equity. Giving back to the industry, the next generation and the institutions that shaped us is part of how we leave the world better than we found it.
Park Equity Advisory Board
A forum that brings current and future business leaders together across generations.
NPA 40 Under 40
Sponsor of the National Parking Association's recognition of emerging industry leaders.
Harwood CEO and Legal Forums
Twice yearly sessions at national conferences that give parking leaders critical information.
Franklin & Marshall College
Trustee from 2008 to 2018 and supporter of the Klehr Center for Jewish Life, the Harwood Seminars and Harwood Commons.
Contact
Start a conversation
Raising capital for a mobility venture, weighing the sale or repositioning of a parking asset, or looking for experienced counsel? We would like to hear from you.
OfficeNew York City Metropolitan Area
FocusParking, mobility and transportation access
EngagementsInvestment, ownership and advisory